Building a Path to a More

Active World 

Played Reach Venue

For Facility


A complete system to manage your bookings and promote your facility to a new audience.

Played Reach Pro

For Fitness


Managing your customers and bookings has never been simpler, leaving you to focus on the training. 

City Active

For Government


We provide a 360 solution to manage your city or country’s active offering, helping keep your residents healthy.. 

Products Built for the Benefit of Everyone


We love making digital products which encourage people to become more active because of the massive physical and mental benefits that regular activity brings.
We believe that technology removes a major barrier in people making the final step in being active and we do this by connecting people to great activities which suit their needs.

Bespoke Products

We build custom active products to suit the needs of you and your customers.
Take a look at some of the products we have created or contact us directly to see how we can help your business.

"Played were fantastically reactive and very accommodating to the ways of working at PHE. The work was of high quality and really drove the success of the final product."

– Public Health England

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